What the heck is Manychat? And why should I care?

“Okay, I’ve waited long enough… what is this Manychat thing everyone is talking about?”

I know you’ve been seeing the prompts all over IG telling you to comment with a specific word to get access to an opt-in link. You may have even tried them out before. I especially LOVE getting recipes right to my inbox with a Manychat automation – way better than the link in bio wild goose chase!

The “comment to receive” strategy has been around for a while and so has Manychat. While the tech has been around for more than 6 years, it’s only now becoming very popular on IG. Before this recent trend, many business owners were manually dropping the link in the DMs when they received a comment from their followers.

For small accounts, this is kind of doable, but it isn’t realistic for most business owners to stay on top of doing this. Honestly, who wants ANOTHER reason to be glued to your phone?? Not me! Give me ALL the automations, please.

If you haven’t figured it out by now, Manychat is a messaging automation system that gives you the ability to engage your following via DM. You can set up automations to collect emails, send links, engage in conversations, and so much more.

While it’s a pretty robust system, it’s NOT expensive to use Manychat for your business or creator profile on IG. You will need to have a Meta Business account set up to use Manychat & your first 1000 contacts are FREE! There are some limitations on the free accounts, but it’s a great way to get started with messaging automations to see if they work for your business. Paid plans start at $15 USD/month and go up with the number of contacts you connect with via DM on Instagram.

Why you need Manychat (even if you have a small account):

• The link-in-bio is dead – unless someone is really motivated to work with you, it’s very unlikely they’ll interrupt their scroll to go and click the link in your bio.
• It helps build engagement – you WILL get more engagement and that’s algorithm gold!
• Automations save you time & make you money, which is really the only reason you should need to check it out!

As far as tech goes, Manychat is fairly easy to set up, but I do suggest looking for training or hiring support to get your initial workflows created. Once you’re set up, you can add the Manychat process to your content creation workflows & it can be a great task to assign your VA.

Curious about how it works? Head over to IG and send me a DM with the word “manychat” (all one word) to see Manychat in action!

Want help setting up your Manychat automations? I can help you with this! Click here to book a free call to chat with me about how this automation can help you grow your email list, sell your offers, & grow your IG account.